In May 2021, the company revealed Gucci Garden in a limited time event, allowing players to purchase in-game items for avatars. In July 2021, Sony Entertainment Music entered their ecosystem following the Lil Nas X concert that attracted around 36 Million users in a single go. In October 2022, they announced a partnership with the International Association of Football Federation (FIFA) to introduce FIFA World ahead of the world cup. This will be a unique deal for Roblox considering a mass of fashion giants on the network.Īccording to the latest data, the platform has over 58 Million daily active users spread across different virtual worlds. The metaverse platform is reportedly in talks with a kitchen furnishing company, Williams-Sonoma (NYSE: WSM), too. The latest experience will target H&M enthusiasts and allow the users on the network to trade virtual clothes, social interaction, and more. RBLX stock was changing hands at $29.98 at the publication time. Both the company stocks jumped by around 3% following the news. Recently, the company announced a collaboration with Swedish fashion brand H&M (OTC: HNNMY) to reveal Loooptopia, an immersive gaming experience on the platform. Roblox Corporation (NYSE: RBLX) and fashion brands is a growing love story in the metaverse space.
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